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Vodafone

Marketing Automation Specialist

📁
Marketing/Communications
💼
Vodafone New Zealand


Are you ready to get on the job training for your next five careers? At Vodafone we care about your internal mobility journey. We will stretch you, challenge you and give you the opportunities you have been seeking to expand your career. You will engage in experiences that you wouldn’t get anywhere else, get exposure to cool technology, and opportunities for learning beyond Aotearoa.

 

Our Consumer business aims to provide Kiwis and Kiwi homes an awesome experience and deliver not just what they want, but what they really need to always stay connected. We are proud to have NZ’s most reliable network and our dedication to our customers means we are always moving to connect more people in more places.

 

Role purpose:  To build, execute and optimise high quality marketing automation programs that deliver key business outcomes (revenue growth, customer retention, NPS) across a range of channel including email, text, push, social and telesales.  Ensure that analytical and closed loop data is available for effective campaign operations.  Ensure that end-to-end campaign execution, across multiple outbound channels and through to fulfilment, is efficient.

 
Key accountabilities and decision ownership:
 

Build and execute marketing automation that delivers to company objectives

  • Understand commercial and engagement objects and translate these into campaign logic that delivers the expected outcomes
  • Construct campaign automation to constantly improve customer outcomes and agent engagement, including A/B testing, hypothesis testing
  • Build simulation of new offers in development environments and work with commercial managers to refine presentation and targeting to maximise return
 
 Ensure efficient end-to-end campaign execution
  • Identify data requirements (static and real-time) that will deliver optimal campaign outcomes, working with CVM Analytics, BI and Technology teams to incorporate data flows into campaign automation tools
  • Ensure processes and best practices are in place to maintain the integrity of the campaign data
  • Ensure customer campaign journeys in an omni-channel setting are consistent, consecutive and build towards a desired outcome
  • Drive optimisation of campaign fulfilment through digital, real-time capability
 
 Manage offer portfolio to optimise commercial outcomes
  • Review campaign results and make recommendations to commercial and engagement managers of improvement opportunities based on analytical insight
  • Present offer performance to channel partners
 
Ideal technical / professional qualifications / competencies
  • Demonstrable knowledge and experience of customer driven marketing techniques and processes
  • Proven experience with campaign management tools (eg Salesforce Marketing Cloud, Marketo, Eloqua, Adobe)
  • Understanding of data-driven marketing, digital marketing, marketing analytics and lead management / nurturing programs beneficial
  • Exceptional logical thinking and ability to simplify decision making
  • Ability to analyse and manipulate data
  • High attention to detail and high level of accuracy first time
  • Able to manage multiple projects simultaneously with a positive attitude
  • Strong commercial acumen
  • Excellent planning and coordination skills

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